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020 _a9780805860252 (alk. paper)
020 _a0805860258 (alk. paper)
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_bVLOAD
_c201010231203
_dVLOAD
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_dcatbsai
_y200905180947
_zacqanis
050 0 _aRA440.5
_bM435 2009
245 0 0 _aMedia messages and public health :
_ba decisions approach to content analysis /
_cedited by Amy B. Jordan ... [et al.].
260 _aNew York :
_bRoutledge,
_c2009.
300 _axvii, 270 p. :
_bill. ;
_c23 cm.
490 1 _aCommunication series. Applied communication.
504 _aIncludes bibliographical references and indexes.
505 0 _aUsing theory to inform content analysis / Jennifer Manganello and Martin Fishbein -- Linking content analysis and media effects research / Dale Kunkel -- Defining and measuring key content variables / W. James Potter -- Sampling and content analysis : an overview of the issues / Amy B. Jordan and Jennifer Manganello -- Reliability for content analysis / Kimberly A. Neuendorf -- Research ethics in content analysis / Nancy Signorielli -- Teens and the new media environment : challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin -- Sexually explicit content viewed by teens on the Internet / Laura F. Salazar ... [et al.] -- (De)coding television's representation of sexuality : beyond behaviours and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah L. Tolman -- Linking media content to media effects : the RAND television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu -- Health messages on prime-time television : a longitudinal content analysis / Sheila T. Murphy ... [et al.] -- Receiver-oriented message analysis : lessons from alcohol advertising / Erica Weintraub Austin -- Violent video games : challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith -- Non-academic audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel -- Advancing the science of content analysis / Amy B. Jordan ... [et al.]
650 0 _aMass media in health education.
650 0 _aContent analysis (Communication)
650 0 _aHealth Behavior.
650 0 _aCommunication in medicine.
650 1 2 _aHealth education.
650 1 2 _aMass media.
650 2 2 _aAttitude to Health.
650 2 2 _aHealth promotion.
650 2 2 _aInformation Dissemination
_xmethods.
700 1 _aJordan, Amy B.
_q(Amy Beth)
_9185161
830 0 _aCommunication series.
_pApplied communication.
_9185162
942 _c1
999 _c106686
_d106686