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1. Entrepreneurial marketing : a blueprint for customer engagement / Beth Goldstein.

by Goldstein, Beth, author.

Call number: HF5415 .G592 2021 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, [2021]Availability: No items available

2. Cross-cultural aspects of tourism and hospitality : a services marketing and management perspective / Erdogan Koc.

by Koc, Erdogan, author.

Call number: G155.A1 K595 2021 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Other title: Services marketing and management perspective.Availability: No items available

3. International marketing / Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, R. Bruce Money, Brigham Young University, Mary C. Gilly, Fellow, American Marketing Association, University of California, Irvine, John L. Graham, University of California, Irvine.

by Cateora, Philip R., author. | Money, R. Bruce, author. | Gilly, Mary C., author. | Graham, John L., author.

Call number: HF1416 C375 2020 Edition: Eighteenth Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Education, [2020]Availability: No items available Checked out (1).

4. Marketing Communication : an integrated approach.

by Koekemoer, Ludi., editor.

Call number: HF5415.123 M37 2020eb Edition: Second edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Claremont : Juta and Company (Pty) Ltd, 2020Online access: EBSCOhost Availability: No items available

5. The hidden psychology of social networks : how brands create authentic engagement by understanding what motivates us / Joe Federer.

by Federer, Joe, author.

Call number: HM741 .F343 2020 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York City : McGraw-Hill, 2020Availability: No items available

6. Guerrilla film marketing : the ultimate guide to the branding, marketing and promotion of independent films & filmmakers / Robert G. Barnwell ; illustrated by Sandy O.Cagnan.

by Barnwell, Robert G., author.

Call number: PN1995.9.M29 B37 2019 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: ODI General Collection (1).

7. Marketing for tourism and hospitality : collaboration, technology and experiences / Alan Fyall, Patrick Legohérel, Isabelle Frochot and Youcheng Wang.

by Fyall, Alan, author. | Legohérel, Patrick, author. | Frochot, Isabelle, author. | Wang, Youcheng, author.

Call number: G155.A1 F92 2019 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Availability: No items available Checked out (1).

8. Introduction to media distribution : film, television, and new media / Scott Kirkpatrick.

by Kirkpatrick, Scott,, 1982- author.

Call number: P96.M36 K57 2019 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, [2019]Availability: No items available Checked out (1).

9. AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / Dr. A.K. Pradeep, Andrew Appel, Stan Sthanunathan.

by Pradeep, A.K.,, 1963- author. | Appel, Andrew,, 1964- author. | Sthanunathan, Stan,, 1959- author.

Call number: HF5410 P73 2019 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2019]Availability: Items available for loan: ODI General Collection (1).

10. E-marketing / Raymond Frost, Alexa K. Fox, Judy Strauss.

by Frost, Raymond,, 1960- author. | Fox, Alexa K., author. | Strauss, Judy. author.

Call number: HF5415.1265 S774 2019 Edition: Eighth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2019Availability: Items available for loan: ODI General Collection (1).

11. Asian competitors : marketing for competitiveness in the age of digital consumers / Hermawan Kartajaya, MarkPlus, Inc., Indonesia, Philip Kotler, Northwestern University, USA, Hooi Den Huan, Associate Professor, Nanyang Business School, Nanyang Technological University, Singapore.

by Kartajaya, Hermawan, author. | Kotler, Philip, author. | Hooi, Den Huan, author.

Call number: HF5415.12.A8 K68A7 2019 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : World Scientific, [2019]Availability: Items available for loan: ODI General Collection (1).

12. Marketing : a relationship perspective / Svend Hollensen, University of Southern Denmark, Denmark, Marc Oliver Opresnik, Technical Hochschule Luebeck, Germany.

by Hollensen, Svend, author. | Opresnik, Marc Oliver., 1969- author.

Call number: HF5415.55 H65 2019 Edition: Second Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : World Scientific, [2019]Availability: Items available for loan: ODI General Collection (1).

13. International marketing / Daniel W. Baack, Barbara Czarnecka & Donald Baack.

by Baack, Daniel W., author. | Czarnecka, Barbara, author. | Baack, Donald, author.

Call number: HF1416 B32 2019 Edition: 2nd edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : SAGE, 2019Availability: Items available for loan: ODI General Collection (1).

14. Supply chain management : strategy, planning, and operation / Sunil Chopra, Kellogg School of Management.

by Chopra, Sunil, author.

Call number: HF5415.13 C533 2019 Edition: Seventh Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: United Kingdom : Pearson, [2019]Availability: Items available for loan: ODI General Collection (1).

15. Contemporary issues in marketing : principles and practice / edited by Ayantunji Gbadamosi.

by Gbadamosi, Ayantunji, editior.

Call number: HF5415 C659 2019 Edition: 1st edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Thousand Oaks, Californir : SAGE, 2019Availability: Items available for loan: ODI General Collection (1).

16. Digital marketing : strategic planning & integration / Annmarie Hanlon.

by Hanlon, Annmarie, author.

Call number: HF5415.1265 H359 2019 Edition: 1st edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Thousand Oaks, California : SAGE Publications, 2019Availability: Items available for loan: ODI General Collection (1).

17. Employer branding for the hospitality and tourism industry: finding and keeping talent / Sjoerd Gehrels, Stenden Hotel Management School, The Netherlands.

by Gehrels, Sjoerd, author.

Call number: HD8039.T64 G438 2019 Edition: First edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bingley, UK : Emerald Publishing Limited, 2019Availability: Items available for loan: ODI General Collection (1).

18. The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen, author.

Call number: HF5826.5 K38 2019 Edition: Seventh Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: ODI General Collection (1).

19. Experiential marketing : consumer behavior, customer experience and the 7Es / Wided Batat.

by Batat, Wided, author.

Call number: HF5415 B375 2019 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: ODI General Collection (1).

20. Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

by Kingsnorth, Simon, author.

Call number: HF5548.32 K566 2019 Edition: Second Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Kogan Page Ltd, [2019]Availability: Items available for loan: ODI General Collection (1).

21. Re-platforming the airline business : to meet travelers' total mobility needs / Nawal K. Taneja.

by Taneja, Nawal K., author.

Call number: HE9780 T3638 2019 Edition: First edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: ODI General Collection (1).

22. Integrated marketing communication / Neels van Heerden, Dalme Mulder, Catherine Sephapo, Editors.

by Van Heerden, Neels, editor. | Mulder, Dalme, editor. | Sephapo, Catherine, editor.

Call number: HF5823 I59 2019eb Edition: Fourth edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hatfield, Pretoria : Van Schaik Publishers, 2019Online access: EBSCOhost Availability: No items available

23. Innovation in pricing : contemporary theories and best practices / edited by Andreas Hinterhuber and Stephan M. Liozu.

by Hinterhuber, Andreas, editor. | Liozu, Stephan, editor.

Call number: HF5416.5 I586 2017 Edition: second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: ODI General Collection (1).

24. Digital analytics for marketing / Marshall Sponder and Gohar F. Khan.

by Sponder, Marshall, author. | Khan, Gohar F., author.

Call number: HF5415.1265 S658 2018 Edition: 1 Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2018Availability: Items available for loan: ODI General Collection (1).

26. Marketing and supply chain management : a systemic approach / Dimitris Folinas and Thomas Fotiadis.

by Folinas, Dimitris,, 1970- author. | Fotiadis, Thomas.

Call number: HF5415.1263 F65 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Availability: Items available for loan: ODI General Collection (1).

27. Contemporary issues in social media marketing / edited by Bikramjit Rishi and Subir Bandyopadhyay.

by Bandyopadhyay, Subir,, 1958- editor. | Rishi, Bikramjit,, 1978- editor.

Call number: HF5415.1265 C6 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, [2018]Availability: Items available for loan: ODI General Collection (1).

28. Marketing services and resources in information organizations / Zhixian Yi.

by Yi, Zhixian, author.

Call number: HF5415.1265 Y5 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge, MA : Elsevier Science & Technology, 2018Availability: Items available for loan: ODI General Collection (1).

29. A practical guide to event promotion / Nigel Jackson and Katie Angliss.

by Jackson, Nigel A., author. | Angliss, Katie, author.

Call number: GT3405 J25 2018 Edition: First edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York : Routledge, Taylor & Francis Group, 2018Availability: Items available for loan: ODI General Collection (1).

30. Social media marketing / Tracy L Tuten & Michael R Solomon.

by Tuten, Tracy L.,, 1967- author. | Solomon, Michael R., author.

Call number: HF6146.I58 T883 2018 Edition: 3rd edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, 2018Availability: Items available for loan: ODI General Collection (1).

31. Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska.

by Juska, Jerome M., author.

Call number: HF6146.I58 J87 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2018Availability: Items available for loan: ODI General Collection (1).

32. Exhibitions, trade fairs and industrial events / edited by Warwick Frost and Jennifer Laing.

by Frost, Warwick, editor. | Laing, Jennifer, editor.

Call number: T396 E85 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Availability: Items available for loan: ODI General Collection (1).

33. The essentials of digital marketing / Kathryn Waite and Rodrigo Perez-Vega.

by Waite, Kathryn, author. | Perez-Vega, Rodrigo, author.

Call number: HF5415.1265 W35 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford : Goodfellow Publishers, 2018Availability: Items available for loan: ODI General Collection (1).

34. Promotional marketing / Roddy Mullin.

by Mullin, Roddy, author.

Call number: HF5438.5 M85 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2018Availability: Items available for loan: ODI General Collection (1).

35. New technologies and branding / Philippe Sachetti ; Thibaud Zuppinger.

by Sachetti, Philippe, author. | Zuppinger, Thibaud, author.

Call number: HF5415.1255 S225 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Hoboken, NJ : ISTE Ltd/John Wiley and Sons Inc, 2018Availability: Items available for loan: ODI General Collection (1).

36. International marketing : strategy development and implementation / Carl Arthur Solberg.

by Solberg, Carl Arthur, author.

Call number: HF5415 S688 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Availability: Items available for loan: ODI General Collection (1).

37. How to build an online business : Australia's top digital disruptors reveal their secrets for launching and growing an online business / Bernadette Schwerdt.

by Schwerdt, Bernadette, author.

Call number: HC602.5.A2 S28 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Milton : Wiley, 2018Availability: Items available for loan: ODI General Collection (1).

38. Strategic marketing : market-oriented corporate and business unit planning / Tomczak Torsten, Alfred Kuss, Sven Reinecke.

by Tomczak, Torsten, author. | Kuss, Alfred, author. | Reinecke, Sven, author.

Call number: HF5415.13 T653 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Wiesbaden, Germany : Springer Gabler, 2018Availability: Items available for loan: ODI General Collection (1).

39. The sustainable marketing concept in European SMEs : insights from the food & drink industry / edited by Edyta Rudawska, University of Szczecin, Szczecin, Poland.

by Rudawska, Edyta, editor.

Call number: HD2346.E85 B79 2018 Edition: First edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bingley, UK : Emerald Publishing, 2018Availability: Items available for loan: ODI General Collection (1).

40. Marketing research : planning, process, practice / Riccardo Benzo, Marwa G. Mohsen, Chahid Fourali.

by Benzo, Riccardo author. | Mohsen, Marwa G., author. | Fourali, Chahid, author.

Call number: HF5415.2 B456 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, California : SAGE, 2018Availability: No items available Checked out (1).

41. Brand management : co-creating meaningful brands / Michael Beverland.

by Beverland, Michael, author.

Call number: HF5415.1255 B48 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, 2018Availability: Items available for loan: ODI General Collection (1).

42. Social media marketing : theories & applications / Stephen Dahl.

by Dahl, Stephan, author.

Call number: HF5415.1265 D3 2018 Edition: Second Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Los Angeles : SAGE Publications, 2018Availability: Items available for loan: ODI General Collection (1).

43. Digital marketing : a practical approach / Alan Charlesworth.

by Charlesworth, Alan,, 1956- author.

Call number: HF5415.1265 C43 2018 Edition: Third Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York : Routledge, Taylor & Francis Group, 2018Availability: No items available Checked out (1).

44. Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville.

by Blakeman, Robyn,, 1958- author.

Call number: HF5415.123 B557 2018 Edition: Third Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lanham : Rowman & Littlefield, [2018]Availability: Items available for loan: ODI General Collection (1).

45. The investment writing handbook : how to craft effective communications to investors / Assaf Kedem.

by Kedem, Assaf, author.

Call number: HG4621 K43 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, [2018]Availability: Items available for loan: ODI General Collection (1).

46. Tourism marketing for small business / Steven Pike.

by Pike, Steven, author.

Call number: G155.A1 P56 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford : Goodfellow Publishers Ltd, [2018]Availability: Items available for loan: ODI General Collection (1).

47. Design management : organisation and marketing perspectives / Sotiris T. Lalaounis.

by Lalaounis, Sotiris T.,, 1980- author.

Call number: TS171.4 L34 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York : Routledge, Taylor & Francis Group, 2018Availability: Items available for loan: ODI General Collection (1).

48. Travel marketing, tourism economics and the airline product : an introduction to theory and practice/ Mark Anthony Camilleri.

by Camilleri, Mark Anthony,, 1976- author.

Call number: G155.A1 C265 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cham, Switzerland : Springer Berlin Heidelberg, 2018Availability: No items available Checked out (1).

49. Research handbook of innovation and creativity for marketing management / edited by Eric Shiu, Department of Marketing, University of Birmingham, UK.

by Shiu, Eric C. C., editor.

Call number: HF5415.13 R47 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cheltenham, UK : Edward Elgar Publishing, 2018Availability: Items available for loan: ODI General Collection (1).

50. Social media strategy : marketing and advertising in the consumer revolution / Contributors, Paolo Popoli [and others].

by Popoli, Paolo, contributors.

Call number: HF5414 S6 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: United Kingdom : Koros Press Limited, [2018]Availability: Items available for loan: ODI General Collection (1).

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