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1. Practical guide to comparative advertising : dare to compare / Ruth M. Corbin, Chair, CorbinPartners Inc., Adjunct Professor Osgoode Hall Law School, and Mediator, Corbin Estates Law, Rebecca N. Bleibaum, President/Chief, Sensory intelligigence of Dragonfly SCI, Inc., Tom Jirgla, Partner, Loeb and Loeb LLP, David Mallen, Partner, Loeb and Loeb LLP, Chrstine A. Van Dongen, Formerly Head, Sensor and sonsumer preference, Nestle Health Science R&D Center,Minneapolis.

by Corbin, Ruth M., author. | Bleibaum, Rebecca N., author. | Jirgal, Tom, author. | Mallen, David, author. | Van Dongen, Christine, author.

Call number: HF5827.2 C633 2019 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge, MA : Elsevier, [2019]Availability: Items available for loan: ODI General Collection (1).

2. The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen, author.

Call number: HF5826.5 K38 2019 Edition: Seventh Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: ODI General Collection (1).

3. Advertising theory / edited by Shelly Rodgers and Esther Thorson.

by Rodgers, Shelly (Shelly Lannette),, 1965- editor. | Thorson, Esther, editor.

Call number: HF5821 A384 2019 Edition: Second Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Availability: Items available for loan: ODI General Collection (1).

4. Integrated marketing communication / Neels van Heerden, Dalme Mulder, Catherine Sephapo, Editors.

by Van Heerden, Neels, editor. | Mulder, Dalme, editor. | Sephapo, Catherine, editor.

Call number: HF5823 I59 2019eb Edition: Fourth edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hatfield, Pretoria : Van Schaik Publishers, 2019Online access: EBSCOhost Availability: No items available

5. The dark side of social media : a consumer psychology perspective / edited by Angeline Close Scheinbaum.

by Scheinbaum, Angeline Close, editor.

Call number: HF5415.32 D37 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2018Availability: No items available Checked out (1).

6. Social media marketing / Tracy L Tuten & Michael R Solomon.

by Tuten, Tracy L.,, 1967- author. | Solomon, Michael R., author.

Call number: HF6146.I58 T883 2018 Edition: 3rd edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, 2018Availability: Items available for loan: ODI General Collection (1).

7. Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska.

by Juska, Jerome M., author.

Call number: HF6146.I58 J87 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2018Availability: Items available for loan: ODI General Collection (1).

8. Design, typography, etc. : a handbook / authors, Damien and Claire Gautier.

by Gautier, Damien, author. | Gautier, Claire, author.

Call number: Z246 G44 2017 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Salenstein : Niggli, [2018]Availability: Items available for loan: ODI General Collection (1).

9. The advertising handbook / edited by Jonathan Hardy, Helen Powell and Iain MacRury.

by Hardy, Jonathan,, 1963- editor. | Powell, Helen, editor. | MacRury, Iain, editor.

Call number: HF5823 A28 2018 Edition: Fourth Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, OX ; New York : Routledge, Taylor & Francis Group, 2018Availability: Items available for loan: ODI General Collection (1).

10. Social media strategy : marketing and advertising in the consumer revolution / Contributors, Paolo Popoli [and others].

by Popoli, Paolo, contributors.

Call number: HF5414 S6 2018 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: United Kingdom : Koros Press Limited, [2018]Availability: Items available for loan: ODI General Collection (1).

11. Crisis communications : a casebook approach / Kathleen Fearn-Banks University of Washington.

by Fearn-Banks, Kathleen, author.

Call number: HD59 F37 2017 Edition: Fifth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, Taylor & Francis Group 2017Availability: Items available for loan: ODI General Collection (1).

12. The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E., author.

Call number: HF5826.5 K38 2017 Edition: 6th edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: ODI General Collection (1).

13. Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina, author.

Call number: HD69.B7 W44 2017 Edition: Fifth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Availability: Items available for loan: ODI General Collection (1).

14. Ethics in advertising : making the case for doing the right thing / by Wally Snyder.

by Snyder, Wally S., author.

Call number: HF5831 S57 2017 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2017Availability: Items available for loan: ODI General Collection (1).

15. Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz.

by Heinze, Aleksej, editor. | Fletcher, Gordon, editor. | Rashid, Tahir, editor. | Cruz, Ana, editor.

Call number: HF5415.1265 D5385 2017 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: ODI General Collection (1).

16. Impressive advertising / by Miquel Abellán.

by Abellán, Miquel, author.

Call number: HF5823 A23 2017 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona, Spain : Instittuto Monsa de ediciones, [2017]Availability: Items available for loan: ODI General Collection (1).

17. Social media marketing all-in-one / by Jan Zimmerman and Deborah Ng.

by Zimmerman, Jan, author. | Ng, Deborah, author.

Call number: HF5414 Z56 2017 Edition: Fouth Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2017]Copyright date: ©2017Other title: Social media marketing all-in-one for dummies..Availability: Items available for loan: ODI General Collection (1).

18. Communications writing and design : the integrated manual for marketing, advertising, and public relations / John DiMarco, Ph.D.

by DiMarco, John, , 1969- author.

Call number: HF5415 D488 2017 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley-Blackwell, 2017Availability: Items available for loan: ODI General Collection (1).

19. The native advertising advantage : build authentic content that revolutionizes digital marketing and drives revenue growth / Mike Smith.

by Smith, Mike, author.

Call number: HF6146.I58 S649 2017 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, [2017]Availability: Items available for loan: ODI General Collection (1).

20. Digital advertising : theory and research / edited by Shelly Rodgers, Esther Thorson.

by Rodgers, Shelly (Shelly Lannette),, 1965- editor. | Thorson, Esther, editor.

Call number: HF6146.I58 A38 2017 Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: ODI General Collection (1).

21. Essentials of advertising / Robert Cluley.

by Cluley, Robert, author.

Call number: HF5821 C558 2017 Edition: First published.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2017Availability: Items available for loan: ODI General Collection (1).

22. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.

by Clow, Kenneth E. | Baack, Donald.

Call number: HF5415.123 C58 2016 Edition: Seventh edition, Global edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, [2016]Availability: Items available for loan: ODI General Collection (1).

23. The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.

by Fennis, Bob Michael,, 1968- | Stroebe, Wolfgang.

Call number: HF5822 F456 2016 Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Psychology Press, 2016Availability: Items available for loan: ODI General Collection (1).

24. Social media strategy : marketing and advertising in the consumer revolution / Keith A. Quesenberry.

by Quesenberry, Keith A.,, 1971-

Call number: HF5415.1265 Q46 2016 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lanham, Maryland : Rowman & Littlefield, [2016]Availability: Items available for loan: ODI General Collection (1).

25. Provocateur : images of women and minorities in advertising / Anthony J. Cortese.

by Cortese, Anthony Joseph Paul, author.

Call number: HF5823 C5977 2016 Edition: Fourth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lanham, Maryland : Rowman & Littlefield, [2016]Other title: Images of women and minorities in advertising.Availability: Items available for loan: ODI General Collection (1).

26. Social media marketing : strategies in utilizing consumer-generated content / Emi Moriuchi.

by Moriuchi, Emi., author.

Call number: ZA4482 .M677 2016 eb Edition: First edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016Online access: Click here to access online Availability: No items available

27. Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

by Percy, Larry. | Elliott, Richard H.

Call number: HF5438.5 P47 2016 Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford, United Kingdom : Oxford University Press, [2016]Availability: No items available Checked out (1).

28. The physics of brand : understand the forces behind brands that matter / Aaron Keller + Renee Marino + Dan Wallace.

by Keller, Aaron, author. | Marino, Renee, author.

Call number: HF5415.1255 K45 2016 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Blue Ash, OH : HOW Books, 2016Availability: Items available for loan: ODI General Collection (1).

29. Facebook marketing and advertising in 2016 : what work for my page with 2 million likes? / Jerry Banfield, Michel Gerard.

by Banfield, Jerry. | Gerard, Michel.

Call number: HF5415.1265 B35 2016 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: [S.I. : s.n.], [2016]Availability: Items available for loan: ODI General Collection (1).

30. Black ops advertising : native ads, content marketing, and the covert world of the digital sell / Mara Einstein.

by Einstein, Mara, author.

Call number: HF5811 E36 2016 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : OR Books, [2016]Copyright date: 2016Availability: Items available for loan: ODI General Collection (1).

31. Beyond advertising : Creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.

by Wind, Yoram, author. | Hays, Catharine,, 1958- author.

Call number: HF5823 W546 2016 Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, [2016]Availability: Items available for loan: ODI General Collection (1).

32. Different brains, different approaches : successful neuro advertising for male and female / Huub van Osch.

by Van Osch, Huub, author.

Call number: HF5822 V36 2016 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: The Netherlands : BIS Publishers, [2016]Availability: Items available for loan: ODI General Collection (1).

33. The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

by Barry, Pete, author.

Call number: HF5823 B27 2016 Edition: 3rd edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Thames & Hudson, 2016Availability: Items available for loan: ODI General Collection (1).

34. Marketing communications / Lynne Eagle, Stephan Dahl, Barbara Czarnecka, and Jenny Lloyd.

by Eagle, Lynne. | Dahl, Stephan. | Czarnecka, Barbara. | Lloyd, Jenny.

Call number: HF5415.123 E24 2015 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, Taylor & Francis Group, 2015Availability: Items available for loan: ODI General Collection (1).

35. Advertising and promotion / Chris Hackley, Amy Hackley.

by Hackley, Chris.

Call number: HF5821 H335 2015 Edition: 3rd edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oakes, Calif. : SAGE Publications, 2015Availability: Items available for loan: ODI General Collection (1).

36. Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Produact Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations.

by O'Guinn, Thomas C.

Call number: HF5821 O34 2015 Edition: Seventh edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Stamford, Connecticut : Cengage Learning, 2015Other title: Advertising & integrated brand promotion.Availability: Items available for loan: ODI General Collection (1).

37. Targeted : How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers / Mike Smith.

by Smith, Mike,, 1966-

Call number: HF6146.I58 S65 2015 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : AMACOM/American Management Association, 2015Availability: Items available for loan: ODI General Collection (1).

38. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward),, 1951- | Belch, Michael A. | Belch, George E. (George Edward),, 1951-. Introduction to advertising and promotion

Call number: HF5823 B387 2015 Edition: 10th ed. Global edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : McGraw-Hill, c2015Availability: Items available for loan: ODI General Collection (1).

39. Research methods for media and communication / Niranjala Weerakkody.

by Weerakkody, Niranjala.

Call number: P91.3 W44 2015 Edition: 2nd edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: South Melbourne, Vic. : Oxford University Press, 2015Availability: Items available for loan: ODI General Collection (1).

40. The Routledge companion to advertising and promotional culture / edited by Matthew P. McAllister, Emily West.

by McAllister, Matthew P. | West, Emily.

Call number: HF5823 R6788 2015 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2015Copyright date: ©2015Availability: Items available for loan: ODI General Collection (1).

41. The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee.

by Dempster, Craig. | Lee, John,, 1974-

Call number: HF5415.1265 D457 2015 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]Availability: Items available for loan: ODI General Collection (1).

42. Advertising : critical approaches / Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy.

by Wharton, Chris (Lecturer in advertising and media)

Call number: HF5823 W466 2015 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2015Copyright date: ©2015Availability: Items available for loan: ODI General Collection (1).

43. Advertising and violence : concepts and perspectives / Nora J. Rifon, Marla B. Royne, and Les Carlson, editors ; with a foreword by Wally Snyder.

by Rifon, Nora J.,, 1956- | Royne, Marla B.,, 1960- | Carlson, Les.

Call number: HF5821 A294 2015 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Armonk, New York : M.E. Sharpe, Inc., 2015Copyright date: ©2014 Availability: Items available for loan: ODI General Collection (1).

44. 'Ad'apting to markets : repackaging commercials in Indian languages / Sunitha Srinivas C.

by Sunitha Srinivas, C.

Call number: HF5813.I4 S86 2015 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, [2015]Other title: Adapting to markets : repackaging commercials in Indian languages.Availability: Items available for loan: ODI General Collection (1).

45. WHO report on the global tobacco epidemic, 2015 : raising taxes on tobacco / World Health Organization.

by World Health Organization, issuing body.

Call number: HV5732 W48 2015 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Geneva, Switzerland : World Health Organization, [2015]Copyright date: 2015Other title: World Health Organization report on the global tobacco epidemic, 2015..Availability: Items available for loan: ODI General Collection (1).

46. Advertising and society : an introduction / edited by Carol J Pardun.

by Pardun, Carol J.

Call number: HF5827 A56 2014 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, West Sussex : Wiley Blackwell, c2014Availability: Items available for loan: ODI General Collection (1).

47. Controversies in Contemporary Advertising / Kim Bartel Sheehan, University of Oregon.

by Sheehan, Kim.

Call number: HF5823 S48 2014 Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, 2014Availability: Items available for loan: ODI General Collection (1).

48. NONTRADITIONAL MEDIA in Marketing and Advertising / Robyn Blakeman, University of Tennessee at Knoxville.

by Blakeman, Robyn,, 1958-

Call number: HF5415 B45 2014 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, [2014]Availability: Items available for loan: ODI General Collection (1).

49. The Handbook of International Advertising Research / edited by Hong Cheng.

by Cheng, Hong,, 1958- editor. | Ohio Library and Information Network.

Call number: HF5814 H356 2014 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley-Blackwell, 2014Availability: Items available for loan: ODI General Collection (1).

50. Advertising education around the world / Jef I. Richards, Billy I. Ross ; copy editors, Tom Bowers, Joe Pisani

by Richards, Jef I. author. | Ross, Billy I., editor. | Bowers, Thomas A.,, 1942- editor. | Pisani, Joseph R., editor.

Call number: HF5814 R52 2014 Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: East Lansing, Michigan : American Academy of Advertising in association with the Department of Advertising + Public Relations @ Michigan State University, [2014]Copyright date: ©2014Availability: Items available for loan: ODI General Collection (1).

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