Cognitive interviewing : a tool for improving questionnaire design /
Improving questionnaire design
Gordon B. Willis.
- Thousand Oaks, Calif. : Sage Publications, c2005.
- xii, 335 p. ; 23 cm.
Includes bibliographical references (p. 299-319) and index.
0761928049 (pbk.) ;
2004-013649
Interviewing. Cognition. Questionnaires--Methodology. Social surveys--Methodology. Social sciences--Research--Methodology. Psychology--Research--Methodology.