Marketing for health services : a framework for communications, evaluation and total quality management / Rod Sheaff.
By: Sheaff, Rod.
Call number: RA410.56 S43 1991 Material type: 
TextPublisher: Buckingham ; Philadelphia : Open University Press, c1991, [1995 prinited]Description: viii, 182 p. : ill. ; 23 cm..ISBN: 0335154271 (pbk.)Subject(s): Medical care -- Marketing.
| Item type | Location | Location | Call number | Copy number | Barcode | Status | Date due |
|---|---|---|---|---|---|---|---|
General Book
|
ODI General Collection | ODI General Collection | RA410.56 S43 1991 (Browse shelf) | 1 | 1000088597 | Available |
Includes bibliographical references and index.
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