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Marketing for health services : a framework for communications, evaluation and total quality management / Rod Sheaff.

By: Sheaff, Rod.
Call number: RA410.56 S43 1991 Material type: TextTextPublisher: Buckingham ; Philadelphia : Open University Press, c1991, [1995 prinited]Description: viii, 182 p. : ill. ; 23 cm..ISBN: 0335154271 (pbk.)Subject(s): Medical care -- Marketing.
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Item type Location Location Call number Copy number Barcode Status Date due
10000 General Book General Book ODI General Collection
ODI General Collection RA410.56 S43 1991 (Browse shelf) 1 1000088597 Available

Includes bibliographical references and index.

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