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Broadcast/cable copywriting / Peter B. Orlik.

By: Orlik, Peter B.
Contributor(s): Orlik, Peter B.. Broadcast copywriting
Call number: PN1990.9.A88 O7 1994 Material type: TextTextPublisher: Boston : Allyn and Bacon, c1994Edition: 5th ed.Description: xx, 540 p. : ill. ; 25 cm.ISBN: 0205150829Subject(s): Broadcasting -- Authorship | Broadcast advertisingDDC classification: 808/.066791
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Item type Location Location Call number Copy number Barcode Status Date due
10000 General Book General Book ODI General Collection
ODI General Collection PN1990.9.A88 O7 1994 (Browse shelf) 1 1000069769 Available

"Previous editions were published under the title Broadcast copywriting ... "--T.p. verso.

Includes bibliographical references and index.

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