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The business of media distribution : monetizing film, TV, and video content in an online world / Jeffrey C. Ulin.

By: Ulin, Jeff C., author.
Call number: PN1995.9.M29 U45 2019 Material type: TextTextSeries: American Film Market presents.Publisher: New York : Routledge, Taylor & Francis Group, 2019.Edition: Third edition.Description: xxvii, 578 pages : illustrations ; 24 cm..Content type: text Media type: unmediated Carrier type: volumeISBN: 9780815353362 (pbk.) ; 9780815353355 (hbk.) ; 9781351136624 (ebk.) (Invalid ISBN) Subject(s): Motion pictures -- Marketing. | Video recordings -- Marketing. | Television broadcasting -- Marketing. | Digital media -- Marketing.DDC classification: 384.068 Subject: 1. Market Opportunity and Segmentation: The Diverse Role of Studios and Networks – 2. Intellectual Property Assets Enabling Distribution: The Business of Creating, Marketing, and Protecting an Idea – 3.Financing Production: Studios and Networks as Venture Capitalists – 4. Theatrical Distribution – 5. The (Non-Download, Non-Streaming) Home Video Business – 6. Television Distribution – 7. Internet Streaming and On Demand Access: A New Paradigm Matures - On-Demand and Multi-Screen Access, FAANGs+, Cord-Cutting, Online Originals, Cloud Applications, Social Media, Changing How We Watch, Direct from the Creator, and More – 8. Ancillary Revenues: Merchandising, Video Games, Hotels, Pay-Per-View and Transactional VOD Roots, Airlines, and Other Markets – 9. Marketing – 10. Making Money: Net Profits, Hollywood Accounting, and the Relative Simplicity of Online Revenue Sharing – References – Index.
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Item type Location Shelving location Call number Copy number Barcode Status Date due
10000 General Book General Book ODI General Collection
ODI General Collection PN1995.9.M29 U45 2019 (Browse shelf) 1 1000532086 Checked out 16/12/2021

Includes bibliographical references (pages 545-565) and index.

1. Market Opportunity and Segmentation: The Diverse Role of Studios and Networks – 2. Intellectual Property Assets Enabling Distribution: The Business of Creating, Marketing, and Protecting an Idea – 3.Financing Production: Studios and Networks as Venture Capitalists – 4. Theatrical Distribution – 5. The (Non-Download, Non-Streaming) Home Video Business – 6. Television Distribution – 7. Internet Streaming and On Demand Access: A New Paradigm Matures - On-Demand and Multi-Screen Access, FAANGs+, Cord-Cutting, Online Originals, Cloud Applications, Social Media, Changing How We Watch, Direct from the Creator, and More – 8. Ancillary Revenues: Merchandising, Video Games, Hotels, Pay-Per-View and Transactional VOD Roots, Airlines, and Other Markets – 9. Marketing – 10. Making Money: Net Profits, Hollywood Accounting, and the Relative Simplicity of Online Revenue Sharing – References – Index.

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