You are the product : how your data is being sold / Avery Elizabeth Hurt.Call number: HM742 H867 2020eb Material type: TextSeries: Social media smarts: Publisher: New York, New York : Enslow Publishing, 2020Description: 1 online resource (48 pages) : color illustrations.Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9781978507821 (electronic book) ; 9781978507814 (library bound) (Invalid ISBN) ; 9781978507807 (paperback) (Invalid ISBN) Subject(s): Social media | Computer security | Identity theft | Big dataDDC classification: 302.23/1 Online resources: Available via Gale eBooks. Click here to access
Includes bibliographical references and index.
chapter 1. Who am I? -- chapter 2. What do they want? -- chapter 3. Who are they? -- chapter 4. Protect yourself -- chapter 5. The future of privacy.
Most people sign onto social media every day without giving much thought to how these services are offered for free. This volume explains how social media sites use their personal data to make a profit, how advertising targets specific demographic groups, and how big data firms make use of individuals' information. It explains individuals' place in the social media business model and shows how they can protect privacy and reduce information available to data mining companies.