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Corporate communication : an international and management perspective / Otto Lerbinger.

By: Lerbinger, Otto, author.
Call number: HF5718 L457 2019 Material type: TextTextPublisher: Hoboken, NJ : Wiley Blackwell, 2019Edition: First Edition.Description: xix, 336 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119471370 (pbk.) ; 9781119471158 (ePub) (Invalid ISBN) ; 9781119471363 (ePDF) (Invalid ISBN) Subject(s): Business communication | Communication in management | Management -- Technological innovations | Business enterprises -- Computer networksDDC classification: 658.4/5
Contents:
The extended enterprise -- Introduction: the domain of corporate communication -- Stakeholder relations: investors and employees -- Stakeholder relations: the community and consumers -- Strategic application of communication practices -- Public relations: influencing public opinion -- Corporate public affairs : exercising power in the socio-political environment -- Global marketing communication: facilitating exchanges -- Social media and big data : expanding relationships -- Digital and social marketing: extending practices & influencing behavior -- International perspective -- The force of globalization -- Interacting with international players -- Political and economic features of nation states -- Social and cultural features of nation-states -- The nation brand : comparison with product and company brand -- Pivotal issues facing management -- Sustainability and climate change -- Technology and innovation: new risks and issues -- Corporate communication contribution to management -- Global corporate responsibility -- Corporate governance : the corporate communication role.
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Item type Location Location Call number Copy number Barcode Status Date due
10000 General Book General Book ODI General Collection
ODI General Collection HF5718 L457 2019 (Browse shelf) 1 1000530648 Available

Includes index.

The extended enterprise -- Introduction: the domain of corporate communication -- Stakeholder relations: investors and employees -- Stakeholder relations: the community and consumers -- Strategic application of communication practices -- Public relations: influencing public opinion -- Corporate public affairs : exercising power in the socio-political environment -- Global marketing communication: facilitating exchanges -- Social media and big data : expanding relationships -- Digital and social marketing: extending practices & influencing behavior -- International perspective -- The force of globalization -- Interacting with international players -- Political and economic features of nation states -- Social and cultural features of nation-states -- The nation brand : comparison with product and company brand -- Pivotal issues facing management -- Sustainability and climate change -- Technology and innovation: new risks and issues -- Corporate communication contribution to management -- Global corporate responsibility -- Corporate governance : the corporate communication role.

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