The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries.Call number: HD62.5 R545 2011 Material type: TextPublisher: New York : Currency, Edition: First edition.Description: 320 pages ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780307887894 (hbk.) ; 9780307887917 (ebk.)Other title: How today's entrepreneurs use continuous innovation to create radically successful businesses.Subject(s): New business enterprises | Consumers' preferences | Organizational effectivenessDDC classification: 658.1/1
|Item type||Location||Location||Call number||Copy number||Barcode||Status||Date due|
|General Book||ODI General Collection||ODI General Collection||HD62.5 R545 2011 (Browse shelf)||1||1000530557||Checked out||30/12/2020|
Includes bibliographical references and index
1. Start -- 2. Define -- 3. Learn -- 4. Experiment -- 5. Leap -- 6. Test -- 7. Measure -- 8. Pivot (or Persevere) -- 9. Batch -- 10. Grow -- 11. Adapt -- 12. Innovate -- 13. Epilogue: Waste Not -- 14. Join the Movement.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme certainty. This is just as true for one person in a garage as it is in a group of seasoned professionals in a Fortune 500 boardroom. What they all have in common is a mission to penetrate the fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on ""validated learning," rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and help us learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs--in companies of all sizes--a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever.