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The strategic digital media entrepreneur / Penelope Muse Abernathy, JoAnn Sciarrino.

By: Abernathy, Penelope Muse,, 1951- author.
Contributor(s): Sciarrino, JoAnn, author.
Call number: HB615 A24 2019 Material type: TextTextPublisher: Hoboken, NJ : Wiley-Blackwell, 2019Edition: 1st edition.Description: xiii, 256 pages : illustrations, charts, 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119218043 (pbk.) ; 9781119218036 (hbk.)Subject(s): Digital media -- Economic aspects | Digital media -- Management | EntrepreneurshipDDC classification: 384.3/80684
Contents:
Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds.
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Item type Location Location Call number Copy number Barcode Status Date due
10000 General Book General Book ODI General Collection
ODI General Collection HB615 A24 2019 (Browse shelf) 1 1000530035 Available

Includes bibliographical references and index.

Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds.

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