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AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / Dr. A.K. Pradeep, Andrew Appel, Stan Sthanunathan.

By: Pradeep, A.K.,, 1963- author.
Contributor(s): Appel, Andrew,, 1964- author. | Sthanunathan, Stan,, 1959- author.
Call number: HF5410 P73 2019 Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2019]Description: xxiv, 240 pages : illustrations ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781119484066 (hbk.) ; 9781119484080 (ePDF) (Invalid ISBN) ; 9781119484097 (ePub) (Invalid ISBN) Subject(s): Marketing -- Technological innovations | Artificial intelligence | Machine learningDDC classification: 658.800285/63
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Item type Location Location Call number Copy number Barcode Status Date due
10000 General Book General Book ODI General Collection
ODI General Collection HF5410 P73 2019 (Browse shelf) 1 1000528900 Available

Includes index.

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