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Guerrilla film marketing : the ultimate guide to the branding, marketing and promotion of independent films & filmmakers / Robert G. Barnwell ; illustrated by Sandy O.Cagnan.

By: Barnwell, Robert G., author.
Call number: PN1995.9.M29 B37 2019 Material type: TextTextPublisher: New York, NY : Routledge, Taylor & Francis Group, 2019.Description: xix, 299 pages : color illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138916456 (pbk.) ; 9781138916463 (hbk.) ; 9781138916470 (ebk.) (Invalid ISBN) Subject(s): Motion pictures -- Marketing. | Independent films.DDC classification: 384/.80688
Contents:
Guerrilla branding, marketing & promotion -- Creating an irresistible brand identity -- Building an engaged community of friends & fans -- Marketability vs playability (or "How to produce niche-dominating blockbusters") -- Pitching & networking -- Key art & posters -- Teasers & trailers -- Behind the scenes photos, production stills, videos, interviews & special features -- IMDb marketing & promotion -- Social media & video marketing platforms -- Dedicated film & filmmaker websites -- Electronic press kits (EPKs) & press books -- Media relations & public releases -- Event marketing : premiers, festivals, film markets & other events -- High-impact low-cost advertising & promotion -- Distribution -- Branding, marketing and promotional audit -- Marketing plan -- Test screening questionnaire.
Summary: "For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. Guerrilla Film Marketing presents filmmakers with the insight, practical advice and skills to build a growing audience of loyal and engaged fans. This essential guide includes step-by-step instructions on how to market and promote your film, tailored specifically to low-budget and independent films, and offers practical advice for marketing considerations at every stage of the film production process. A detailed appendix Includes immediately-implementable tools to get you started, such as a robust glossary of industry terms, an integrated marketing plan, and an in-depth strategic guide to maximizing your branding, marketing and promotional output"-- Provided by publisher.
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Item type Location Shelving location Call number Copy number Barcode Status Date due
10000 General Book General Book ODI General Collection
ODI General Collection PN1995.9.M29 B37 2019 (Browse shelf) 1 1000527494 Available

Includes index.

Work Cited: pages [290]-291.

Guerrilla branding, marketing & promotion -- Creating an irresistible brand identity -- Building an engaged community of friends & fans -- Marketability vs playability (or "How to produce niche-dominating blockbusters") -- Pitching & networking -- Key art & posters -- Teasers & trailers -- Behind the scenes photos, production stills, videos, interviews & special features -- IMDb marketing & promotion -- Social media & video marketing platforms -- Dedicated film & filmmaker websites -- Electronic press kits (EPKs) & press books -- Media relations & public releases -- Event marketing : premiers, festivals, film markets & other events -- High-impact low-cost advertising & promotion -- Distribution -- Branding, marketing and promotional audit -- Marketing plan -- Test screening questionnaire.

"For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. Guerrilla Film Marketing presents filmmakers with the insight, practical advice and skills to build a growing audience of loyal and engaged fans. This essential guide includes step-by-step instructions on how to market and promote your film, tailored specifically to low-budget and independent films, and offers practical advice for marketing considerations at every stage of the film production process. A detailed appendix Includes immediately-implementable tools to get you started, such as a robust glossary of industry terms, an integrated marketing plan, and an in-depth strategic guide to maximizing your branding, marketing and promotional output"-- Provided by publisher.

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