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Innovation and strategy / edited by Rajan Varadarajan, Mays business school, Texas A&M University, TX USA, Satish Jayachandran, Darla Moore school of business, University of South Carolina, SC, USA.

Contributor(s): Varadarajan, Rajan, editor. | ๋Jayachandran, Satish, editor.
Call number: HD79.T4 I555 2018 Material type: TextTextSeries: Review of marketing research: volume 15.Publisher: Bingley, UK : Emerald Publishing, 2018.Description: xxi, 348 pages : illustrations ; 24 cm..Content type: text Media type: unmediated Carrier type: volumeISBN: 9781787548299 (hbk.) ; 9781787548282 (ebk.) (Invalid ISBN) ; 9781787548305 (ebk.) (Invalid ISBN) Subject(s): Technological innovations.
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