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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

By: Wheeler, Alina, author.
Call number: HD69.B7 W44 2017 Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Edition: Fifth edition..Description: xi, 324 pages : color illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118980828 (hbk.)Subject(s): Brand name products. | Branding (Marketing) | Trademarks -- Design. | Advertising -- Brand name products.DDC classification: 658.8/27
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Includes bibliographical references and index.

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