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Digital media and innovation : management and design strategies in communication / Richard A. Gershon, Western Michigan University.

By: Gershon, Richard A., author.
Call number: P96.M34 G47 2017 Material type: TextTextPublisher: Los Angeles : SAGE, [2017]Description: xvi, 261 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781452241418 (pbk. : alk. paper)Subject(s): Mass media -- Management | Organizational effectivenessDDC classification: 302.23/068
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Item type Location Location Call number Copy number Barcode Status Date due
10000 General Book General Book ODI General Collection
ODI General Collection P96.M34 G47 2017 (Browse shelf) 1 1000514723 Available

Includes bibliographical references and indexes.

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