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'Ad'apting to markets : repackaging commercials in Indian languages / Sunitha Srinivas C.

By: Sunitha Srinivas, C.
Call number: HF5813.I4 S86 2015 Material type: TextTextPublisher: Los Angeles : SAGE, [2015]Description: 215 pages ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789351502401 (hardback : alk. paper)Other title: Adapting to markets : repackaging commercials in Indian languages.Subject(s): Advertising -- India | Advertising -- Language | Psycholinguistics | Sales promotionDDC classification: 659.10954
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Item type Location Location Call number Copy number Barcode Status Date due
10000 General Book General Book ODI General Collection
ODI General Collection HF5813.I4 S86 2015 (Browse shelf) 1 1000511643 Available

Includes bibliographical references (pages 182-205) and index.

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