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Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Produact Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations.

By: O'Guinn, Thomas C.
Call number: HF5821 O34 2015 Material type: TextTextPublisher: Stamford, Connecticut : Cengage Learning, 2015Edition: Seventh edition.Description: xx, 407 pages : color illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781305047426 (pbk.) ; 1305047427 (pbk.)Other title: Advertising & integrated brand promotion [Cover title].Subject(s): Advertising | Advertising media planning
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Item type Location Location Call number Copy number Barcode Status Date due
10000 General Book General Book ODI General Collection
ODI General Collection HF5821 O34 2015 (Browse shelf) 1 1000507174 Available

Includes bibliographical references and indexes.

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