Includes bibliographical references and index.

What you see shapes how you change : the virtues of vuja de -- Where you look shapes what you see : of big dots, pit stops, and hot spots -- Radically practical (I) : five truths of corporate transformation -- Are you the most of anything? why being different makes all the difference -- Different on purpose : motivation, inspiration, and the heart of innovation -- Radically practical (II) : five new rules for starting something new -- Leadership without all the answers : ambition, humbition, and the power of hidden genius -- Hidden genius at work : from shared minds to helping hands -- Radically practical (III) : five habits of highly humbitious leaders.

Draws on inspiration from such companies as Lexus and Zappos to explain how looking at things from an outsider's view, caring and empathizing, and engaging customers can lead to radical, positive changes in an organization.