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Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.

By: Wimmer, Roger D.
Contributor(s): Dominick, Joseph R.
Call number: P91.3 W47 2014 Material type: TextTextSeries: Wadsworth series in mass communication and journalism.Publisher: Boston, Mass. : Wadsworth, 2014Edition: 10th ed.Description: xiii, 481 p. : ill. ; 24 cm.ISBN: 9781285074603 ; 1285074602Subject(s): Mass media -- Research
Contents:
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
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Item type Location Location Call number Copy number Barcode Status Date due
10000 General Book General Book ODI General Collection
ODI General Collection P91.3 W47 2014 (Browse shelf) 1 1000196193 Available
10000 General Book General Book ODI General Collection
ODI General Collection P91.3 W47 2014 (Browse shelf) 2 1000501041 Available

Includes bibliographic references and indexes.

Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.

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