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Promotion and marketing for broadcasting, cable, and the Web / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

Contributor(s): Eastman, Susan Tyler. | Klein, Robert A.,, 1928- | Ferguson, Douglas A.
Call number: HE8689.7.M37 P76 2002 Material type: TextTextPublisher: Boston, Mass. : Focal Press, c2002Edition: 4th ed.Description: xiii, 274 p. : ill. ; 24 cm.ISBN: 024080497X (pbk. : alk. paper)Subject(s): Television broadcasting -- Marketing | Radio broadcasting -- Marketing | Cable television -- Marketing
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Item type Location Location Call number Copy number Barcode Status Date due
10000 General Book General Book ODI General Collection
ODI General Collection HE8689.7.M37 P76 2002 (Browse shelf) 1 1000185250 Available

Includes bibliographical references (p. 259-263) and index.

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