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Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.

By: Wimmer, Roger D.
Contributor(s): Dominick, Joseph R.
Call number: P91.3 W47 2011 Material type: TextTextSeries: Wadsworth series in mass communication and journalism.Publisher: Boston, Mass. : Wadsworth, 2011Edition: 9th ed.Description: xii, 464 p. : ill. ; 24 cm.ISBN: 9781439083925 ; 1439083924Subject(s): Mass media -- Research
Contents:
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
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Item type Location Location Call number Copy number Barcode Status Date due
20000 General Book General Book CB General Collection
CB General Collection P91.3 W47 2011 (Browse shelf) 1 1000217920 Available
30000 General Book General Book LP General Collection
LP General Collection P91.3 W47 2011 (Browse shelf) 1 1000236908 Available
40000 General Book General Book NK General Collection
NK General Collection P91.3 W47 2011 (Browse shelf) 1 1000427346 Available
60000 General Book General Book NR General Collection
NR General Collection P91.3 W47 2011 (Browse shelf) 1 1000401134 Available
50000 General Book General Book NW General Collection
NW General Collection P91.3 W47 2011 (Browse shelf) 1 1000275661 Available
10000 General Book General Book ODI General Collection
ODI General Collection P91.3 W47 2011 (Browse shelf) 1 1000178979 Available
10000 General Book General Book ODI General Collection
ODI General Collection P91.3 W47 2011 (Browse shelf) 2 1000187370 Available
70000 General Book General Book PB General Collection
PB General Collection P91.3 W47 2011 (Browse shelf) 1 1000445145 Available
80000 General Book General Book SK General Collection
SK General Collection P91.3 W47 2011 (Browse shelf) 1 1000314664 Available
90000 General Book General Book UB General Collection
UB General Collection P91.3 W47 2011 (Browse shelf) 1 1000464033 Available
100000 General Book General Book UD General Collection
UD General Collection P91.3 W47 2011 (Browse shelf) 1 1000472132 Available
110000 General Book General Book YL General Collection
YL General Collection P91.3 W47 2011 (Browse shelf) 1 1000481731 Available

Includes bibliographic references and indexes.

Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.

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