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Media audiences / edited by Barrie Gunter and David Machin.

Contributor(s): Gunter, Barrie. | Machin, David.
Call number: P96.A83 M43 2009 Material type: TextTextSeries: SAGE benchmarks in communication: Publisher: Los Angeles : Sage, 2009Description: 4 v. : ill. ; 25 cm.ISBN: 9781847875792 (set) ; 1847875793 (set)Subject(s): Mass media -- Audiences -- Cross-cultural studies | Mass media -- Psychological aspects -- Cross-cultural studies | Mass media and culture -- Cross-cultural studiesDDC classification: 302.23072
Contents:
v. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences.
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Item type Location Location Call number Unit Copy number Barcode Status Date due
10000 General Book General Book ODI General Collection
ODI General Collection P96.A83 M43 2009 (Browse shelf) v.4 1 1000171462 Available
10000 General Book General Book ODI General Collection
ODI General Collection P96.A83 M43 2009 (Browse shelf) v.1 1 1000171459 Available
10000 General Book General Book ODI General Collection
ODI General Collection P96.A83 M43 2009 (Browse shelf) v.2 1 1000171460 Available
10000 General Book General Book ODI General Collection
ODI General Collection P96.A83 M43 2009 (Browse shelf) v.3 1 1000171461 Available

Includes bibliographical references.

v. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences.

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