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Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.

By: McCabe, Scott.
Call number: TX911.3.M3 M33 2009 Material type: TextTextSeries: Hospitality, leisure, and tourism series: Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2009Edition: 1st ed.Description: xx, 300 p. : ill. ; 25 cm.ISBN: 9780750682770 ; 0750682779Other title: Marketing communications in tourism & hospitality.Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing | Communication in marketing | Hospitality industry -- Marketing -- Cases | Tourism -- Marketing -- Cases | Communication in marketing -- Cases
Contents:
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
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Item type Location Location Call number Copy number Barcode Status Date due
10000 General Book General Book ODI General Collection
ODI General Collection TX911.3.M3 M33 2009 (Browse shelf) 1 1000166467 Available

Includes bibliographical references and index.

Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.

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