AI for marketing and product innovation : (Record no. 159067)

000 -LEADER
fixed length control field 01278aam a2200349 i 4500
001 - CONTROL NUMBER
control field 20747410
003 - CONTROL NUMBER IDENTIFIER
control field TH-NoSTO
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200808110631.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181015s2019 njua 001 0 eng c
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119484066
Qualifying information (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781119484080
Qualifying information (ePDF)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781119484097
Qualifying information (ePub)
040 ## - CATALOGING SOURCE
Original cataloging agency WaSeSS/DLC
Language of cataloging eng
Transcribing agency WaSeSS
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5410
Item number P73 2019
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800285/63
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pradeep, A.K.,
Dates associated with a name 1963-
Relator term author.
9 (RLIN) 290841
245 10 - TITLE STATEMENT
Title AI for marketing and product innovation :
Remainder of title powerful new tools for predicting trends, connecting with customers, and closing sales /
Statement of responsibility, etc. Dr. A.K. Pradeep, Andrew Appel, Stan Sthanunathan.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, New Jersey :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons, Inc.,
Date of production, publication, distribution, manufacture, or copyright notice [2019]
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 240 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Technological innovations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Artificial intelligence.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Machine learning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Appel, Andrew,
Dates associated with a name 1964-
Relator term author.
9 (RLIN) 290844
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sthanunathan, Stan,
Dates associated with a name 1959-
Relator term author.
9 (RLIN) 290845
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Available for Loans General Collection ODI General Collection ODI General Collection ODI General Collection 2019-08-15 จัดซื้อ 1260.00 HF5410 P73 2019 1000528900 2019-08-15 1 2019-08-15 General Book
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