| 000 -LEADER |
|---|
| fixed length control field |
01278aam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20747410 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TH-NoSTO |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200808110631.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
181015s2019 njua 001 0 eng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119484066 |
| Qualifying information |
(hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781119484080 |
| Qualifying information |
(ePDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781119484097 |
| Qualifying information |
(ePub) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
WaSeSS/DLC |
| Language of cataloging |
eng |
| Transcribing agency |
WaSeSS |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5410 |
| Item number |
P73 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.800285/63 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pradeep, A.K., |
| Dates associated with a name |
1963- |
| Relator term |
author. |
| 9 (RLIN) |
290841 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
AI for marketing and product innovation : |
| Remainder of title |
powerful new tools for predicting trends, connecting with customers, and closing sales / |
| Statement of responsibility, etc. |
Dr. A.K. Pradeep, Andrew Appel, Stan Sthanunathan. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2019] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 240 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Technological innovations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Artificial intelligence. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Machine learning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Appel, Andrew, |
| Dates associated with a name |
1964- |
| Relator term |
author. |
| 9 (RLIN) |
290844 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sthanunathan, Stan, |
| Dates associated with a name |
1959- |
| Relator term |
author. |
| 9 (RLIN) |
290845 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
General Book |
