Willis, Gordon B.

Cognitive interviewing : a tool for improving questionnaire design / Improving questionnaire design Gordon B. Willis. - Thousand Oaks, Calif. : Sage Publications, c2005. - xii, 335 p. ; 23 cm.

Includes bibliographical references (p. 299-319) and index.

0761928049 (pbk.) ;

2004-013649


Interviewing.
Cognition.
Questionnaires--Methodology.
Social surveys--Methodology.
Social sciences--Research--Methodology.
Psychology--Research--Methodology.

H61.28 W55 2005

001.4/33
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