Pradeep, A.K., 1963- author.

AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / Dr. A.K. Pradeep, Andrew Appel, Stan Sthanunathan. - Hoboken, New Jersey : John Wiley & Sons, Inc., [2019] - xxiv, 240 pages : illustrations ; 24 cm

Includes index.

9781119484066 (hbk.) ; 9781119484080 (Invalid ISBN) (ePDF) ; 9781119484097 (Invalid ISBN) (ePub) ;


Marketing--Technological innovations.
Artificial intelligence.
Machine learning.

HF5410 P73 2019

Appel, Andrew, author. Sthanunathan, Stan, author.

658.800285/63
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