Corcoran, Nova.

Working on health communication / Nova Corcoran. - Los Angeles, Calif. ; London : SAGE, 2011. - 186 p. : ill. ; 25 cm.

Includes bibliographical references and index.

Introduction -- Planning campaign -- Frameworks and foundations -- Starting the campaign process -- Target groups -- Channels of communication -- Designing resources -- Evaluation in practice -- Overview: ten campaigns.

9781847879226 (hbk.) ; 1847879225 (hbk.) ; 9781847879233 (pbk.) ; 1847879233 (pbk.) ;


Health Promotion--methods.
Health Education--methods.
Public Health Practice.
Communication in public health.
Health planning--Public relations.
Health promotion.
Health education.
Communication.

RA423.2 C67 2011

362.1068
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