The new world of health promotion : new program development, implementation, and evaluation / edited by Bernard J. Healey, Robert S. Zimmerman Jr. - Sudbury, Mass. : Jones and Bartlett Publishers, c2010. - xxviii, 421 p. : ill. ; 23 cm.

Includes bibliographical references and index.

Health promotion in the new century / Bernard J. Healey, Robert S. Zimmerman Jr. -- Epidemiology as the catalyst in the development of health promotion programs / Bernard J. Healey, Robert S. Zimmerman Jr. -- Needs assessments / Bernard J. Healey, Robert S. Zimmerman Jr. -- Program development / Bernard J. Healey, Robert S. Zimmerman Jr. -- Health promotion program marketing techniques / Bernard J. Healey, Robert S. Zimmerman Jr. -- Program evaluation / Bernard J. Healey, Robert S. Zimmerman Jr. -- Health promotion in people with disabilities / Jill D. Morrow-Gorton -- Health promotion programs in the workplace / Bernard J. Healey -- Toward health equity : a prevention framework for reducing health and safety disparities / Rachel A. Davis, Larry Cohen ; with assistance from Sharon Rodriguez -- The truth campaign : using countermarketing to reduce youth smoking / Jane A. Allen ... [et al.] -- Case study of a data informed response to youth gun violence : Pennsylvania Injury Reporting and Intervention System (PIRIs) / Michelle R. Henry, Robert D. Ketterlinus -- Leadership in health promotion programs / Bernard J. Healey, Robert S. Zimmerman Jr. -- Continuous quality improvement in health promotion programs / Andrew Lanza -- Evidence-based health promotion programs / Bernard J. Healey -- Partnerships and collaboration : critical components to promoting health / Sarah J. Olson -- Economic evaluation of health promotion programs / Bernard J. Healey -- MAPP : a strategic approach to community / Julia Joh Ellgiers.

9780763753771 ; 0763753777 ;


Health promotion.
Health Promotion--organization & administration--United States.
Epidemiologic Methods--United States.
Health Education--methods--United States.
Health Planning--methods--United States.
Program Development--United States.
Program Evaluation--United States.

RA427.8 N483 2010

Healey, Bernard J., Zimmerman, Robert S.
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