Media messages and public health : a decisions approach to content analysis / edited by Amy B. Jordan ... [et al.]. - New York : Routledge, 2009. - xvii, 270 p. : ill. ; 23 cm. - Communication series. Applied communication. . - Communication series. Applied communication. .

Includes bibliographical references and indexes.

Using theory to inform content analysis / Jennifer Manganello and Martin Fishbein -- Linking content analysis and media effects research / Dale Kunkel -- Defining and measuring key content variables / W. James Potter -- Sampling and content analysis : an overview of the issues / Amy B. Jordan and Jennifer Manganello -- Reliability for content analysis / Kimberly A. Neuendorf -- Research ethics in content analysis / Nancy Signorielli -- Teens and the new media environment : challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin -- Sexually explicit content viewed by teens on the Internet / Laura F. Salazar ... [et al.] -- (De)coding television's representation of sexuality : beyond behaviours and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah L. Tolman -- Linking media content to media effects : the RAND television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu -- Health messages on prime-time television : a longitudinal content analysis / Sheila T. Murphy ... [et al.] -- Receiver-oriented message analysis : lessons from alcohol advertising / Erica Weintraub Austin -- Violent video games : challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith -- Non-academic audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel -- Advancing the science of content analysis / Amy B. Jordan ... [et al.]

9780805860252 (alk. paper) ; 0805860258 (alk. paper) ;

Mass media in health education.
Content analysis (Communication)
Health Behavior.
Communication in medicine.
Health education.
Mass media.
Attitude to Health.
Health promotion.
Information Dissemination--methods.

RA440.5 M435 2009

Jordan, Amy B.
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